Saturday, June 20, 2020

Mountain Beer Brewery Company - A New Brand Of Beer In The Market - 550 Words

Mountain Beer Brewery Company - A New Brand Of Beer In The Market (Research Paper Sample) Content: Introducing a light beer in the United States market, Chris has to evaluate both the merits and demerits of taking such an approach. The advantage of perpetrating into the market, with a potential of almost $38 billion annually, this will lead to an expected increase in revenue. The venture will help meet the growing demand for youth and distributors who make 28% of the market hence making Mountain Man popular in pubs and restaurants. On the contrary, advertising expenses will increase hence weaken the brand image. Operational costs like marketing, Selling, general and administrative expenses at $750,000 and $900,000 respectively will rise thus reducing the company's profitability. It is recommended to launch a light beer by brand extension. The company should give price offers and discounts to retailers who buy in large quantities. Distribution and advertising of the new brand should be done frequently to get it known by the young generation. Mountain Man light projected revenue analysis; Net revenue(2005):$50440000, Barrels sold 520000, price per barrel $97. With 0.25% annual market share, light beer share (2005):$18,744,303 with 4% compound annual growth rate. In 2006, $19,494,075 Mountain Man Brewery Company market share, $48735, Mountain Man Brewery Company revenue from Light beer($48,735*97)=$4,727,295. 2007, $20,273,838, market share, $101,369, Revenue from light beer(101,369*97)=$9,832,793. Break-even analysis; Break-even point=Fixed cost/Variable cost. (900000+750000)/(66.93+4.69)*1650000(97-71.62). =65,012 barrels. Therefore, in the initial period by introducing mountain light, revenue generation will be low, but over the years after gaining brand loyalty, revenue will grow significantly. Mountain Man Brewery Company should adopt pricing for promotion strategy, which entails offering discounts or vouchers. Also, pricing for market strategy can help the company stand out from the competitors. To increase the market share for Mountain Man Brewery Company, given that Mountain Man lager is preferred by the working class males in East-central region and West Virginia, target more youth. It should use its market dominance in West Virginia for the old brand to persuade its loyalist to try the new beer. Repeated sales campaigns, promotions, and increased sales force...

Tuesday, May 26, 2020

Simple College Level Essay Samples - Great Tips on Writing Your First College Essay

Simple College Level Essay Samples - Great Tips on Writing Your First College EssayThese simple college level essay samples can help you get started on the right track when writing your first college essay. I have been a high school student and a college student myself. I have watched how much fun it can be to write essays. I learned about many methods and strategies to write essays for college.These college-level essay samples are helpful in teaching you the different parts of a good essay. The objective of the essay is to summarize a whole idea in a few words. It is important to remember that there is no definite answer to the question 'What is life?'I found one thing that was really useful in writing my first essay. At first I was just trying to convince the professors to give me an A or B grade but as I did more research on what the answer to this question would be, I decided to just answer the question.The easy way to answer this question is to just 'think about it'. When you th ink about it for a few minutes, you begin to formulate a certain idea. Once you have figured out what that idea is, you can then work on writing that idea in words and sentences.Many people find it easier to search the Internet than to look up the answers to these questions. Just because the Internet is a convenient way to find answers, doesn't mean it is the best way to find answers. The Internet is great at getting information and from there you are able to think about things and come up with a topic to write about.Another tip for one to write his or her first essay is to make sure to find good essay samples. There are many excellent resources to help you write your first college essay.Simple college level essay samples will definitely help you with the thought process to get your thoughts down on paper. By using a variety of resources and writing samples, you will develop a style that is unique and you will find it easier to write better essays.

Monday, May 18, 2020

Eros Female Souls Thriving And Crumbling - 1735 Words

Eros: Female Souls Thriving and Crumbling The term â€Å"Eros,† referring to passionate love in English, has long been the mainstream of themes in drama, literature, arts, and cinematic media. The fascinating power of love has been exhaustively publicized, and the pursuit of love is diffused in streets and lanes. Conversely, in ancient times, many poets, especially Virgil, Ovid and Apuleius, described eros as such an evil spirit that it will destroy the female soul thoroughly, except for the one in Apuleius’ story of Cupid and Psyche. Even if taking into account the historical background of a patriarchal community and therefore the esteemed male dominance, the particular case of Psyche’s surviving and even thriving her encounter with eros†¦show more content†¦Likewise, in Virgil’s Aeneid, when Dido falls in love with Aeneas, it is evident that she is largely affected by his handsome look and also his fames. Both of the external features can be misleading because it is easy to manipula te them deliberately if needed. Meanwhile, the kind of love resulting only from the appreciation of outside beauty and hearsay is unreliable as well as questionable, in that novelty will wear off soon. The desire to possess the gorgeousness does not equal the determination to cherish it forever. That is to say, the type of love is unstable and easy to break into pieces. Different from Dido in the Aeneid and those female characters in Ovid’s Metamorphoses, Psyche doesn’t make her judgement of her lover according to his appearance. The fact that Psyche can only hear and touch her husband but not see him ensures that her initial cognition and assessment of him are established in their communication to a huge extend. As a matter of fact, the way a person communicates is a significant reflection of his/her mindset; hence, through their conversations, Psyche is able to understand the internal world of his lover and builds up an empathetic connection with him. One exam ple would be that Psyche begs Cupid to bring her sisters and she says that,

Saturday, May 16, 2020

The Value of Market Auditing Essay - 1211 Words

Assess the value to small businesses of carrying out marketing audits. Illustrate your arguments with reference to an existing small business of your choice In this essay I will be assessing the value of Market auditing for small businesses using the firm Abel and Cole as a model. Market auditing is the means by which a company can understand how it correlates to the environment in which it operates. It is a way by which a company can identity its own pros and cons as they relate to external opportunities and threats. It should be undertaken as part of the planning cycle, on an annual basis rather than a desperate response to an immediate crisis. Abel and Cole is a small private limited company, operating in the niche organic food†¦show more content†¦They forbid the use of â€Å"routine antibiotics† as well as insure that the animals bought from their farmers are allowed to mature naturally â€Å"so they do not suffer the health problems associated with accelerated growth† Although Abel and Cole have much strength’s they do have a few weaknesses. One of Abel and Cole’s weaknesses is that they do not hold any significant market share in the organic market as â€Å"40 percent of sales come from farmers who deliver food grown in their fields or raised in their barns†. The organic food market itself only accounts to â€Å"1-2% of food sales worldwide. Abel and Cole do have opportunities that they can take advantage of. The organic market as whole has grown by â€Å"22 per cent to  £1.93bn, with annual growth of 27 per cent in the past decade.† Recently Abel and Cole were linked with a 40m pound injection from Phoenix Equity Partners. This will allow Abel and Cole to deliver to even more locations thus helping them gain more market share. Able and Cole should also benefit form an increasing number of fair-trade goods being purchased as ‘consumers spent 1.1 billion on Fair-trade Certified Products in 2006’ An increase of 42% on the previous year. Like any small business, Abel and Cole have threats which they have to face. The recent credit crunch which has had a huge influence on food prices of late will be something Abel and Cole have to dealShow MoreRelatedImportance of External Auditors1110 Words   |  5 Pagesof the external auditors is impaired, the public will doubt the quality of professional auditing services, and the consequence would be very serious, just like the bankruptcy of Enron led to the disorganization of Arthur Andersen, once a giant accounting company in the world. In order to maintain and increase the independence of external auditors, some activities should be undertake to avoid the overdue market competition in professional accounting industry and enhance the supervising ability of theRead MoreEnron Corporation : The Enron Scandal Essay1172 Words   |  5 PagesHowever, in some cases auditors can fail to recognize – or intentionally ignore – misleading data within a company’s fin ancial statements, leading to negative outcomes for lenders and investors. This report will discuss the Enron scandal in which the auditing firm Arthur Andersen LLP turned a blind eye to the fraudulent actions of Enron Corporation, leading to the downfall of both companies and great harm to thousands of stakeholders. Enron Corporation Background Enron Corporation was an American energyRead MoreA Framework For Continuous Auditing1295 Words   |  6 Pages A Framework for Continuous Auditing Student: Jhona Blake Instructor: Rajindralal Mohan â€Æ' Abstract Continuous Auditing is a part of a company’s internal control and is not implemented to replace regular auditing. Continuous auditing primarily focuses on frequency of risk and the effectiveness of internal control. Thus, continuing auditing is used to improve auditing organization, efficiency, and add value to a company performance. â€Æ' Continuous auditing is an essential tool in reducing wasteRead MoreAssignment of Auditing1402 Words   |  6 PagesA professional judgment is a key factor in auditing. As a result of development of auditing and accounting industry, especially after a series of accounting fraud and auditing failure cases, such as Enron and Arthur Andersen, in the last decade, professional judgments is becoming a more and more important aspect for the independent auditing industry. Recently, many countries and professional bad issued more strict auditing standards to emphasize to this point. It means the auditor should be requiredRead MoreAuditing: Financial Audit and Auditors Reports Date1266 Words   |  6 Pagesï » ¿PRINCIPLES OF AUDITING Course: Auditing Title: Auditing Operations and Completing the Audit, Auditors’ Reports Date: March 25, 2014 Justin Kealey, CPA, is auditing Tustin Companies, Inc. Kealey has accumulated known and likely misstatements for the current year to evaluate whether there is a sufficiently low risk of material misstatement of the financial statements to issue an opinion. However, Kealey notes that there are several misstatements that have beenRead MoreArgumentative Essay1538 Words   |  7 PagesComparability of financial statements 3 1.4 Auditing 4 1.5 Auditor’s independence concerns 4 1.6 Credibility of financial reporting 4 1.7 Conclusion 5 2.0 Argument in favour of â€Å"Free market† regulation: 2.1 Introduction 6 2.2 Information needs 6 2.3 Market for managers 7 2.4 Market for Corporate takeovers 7 2.5 Auditing 7 2.6 Conclusion 7 3.0 SummaryRead MoreKey Concepts in Understanding Accounting and the Importance of Financial Statements1476 Words   |  6 Pagescapital markets. Another body, which operates within the SEC, is the Public Companies Accounting Oversight Board, or PCAOB for short. Now, this body is in charge of maintaining the integrity of the auditing industry. What happened was that in some of the accounting scandals that led to the passing of Sarbanes-Oxley, or SOX, some of the auditors were negligent in their duties. These auditors had consulting relationships with the same firms that they were auditing, so that they let the auditing functionRead MoreInternal Auditing And External Auditing Industry Essay1472 Words   |  6 Pagesemerging firms and laid the foundations for fierce competition amongst existing industries. Internal auditing is no exception. In order not to face complacency or obsolescence, the internal auditing industry has to be proactive and adapt to changing market trends. Indeed, the possibilities available to internal auditing in our current global economic climate are limitless. Nevertheless, for the auditing industry to remain successful in today’s fast- paced world, it has exploit every resource and turnRead MoreLaramie Wire Manufacturing Case1539 Words   |  7 Pagesoffering. The senior auditor has been assigned to auditing inventories in the planning stages of the audit, and must conduct analytical procedures. A quick visual examination of inventories revealed no problems and well organized production areas. Under the Public Company Accounting Oversight Board there are several auditing standards that apply to the audit of Laramie’s inventory accounts, and the conduct of analytical procedures. AS No. 9, Auditing Planning, is the first standard that applies byRead MoreMarketing Audit : The World s Top Hotel Administrator And Business Sector Essay1334 Words   |  6 Pagesanalysis on the role of market auditing and and market planning. MARKET AUDITING AND MARKET PLANNING Accor would under take formal market auditing and market because it helps in the creation of more market plan and also align itself for the comppetion more accurately . Marketing audit is a systematic examination of a business’s marketing environment, objectives, strategies and activities with a view to identifying key strategic issues, problem areas and opportunities. Market planning is meant to

Wednesday, May 6, 2020

2016 Outlook For Automotive M A - 1296 Words

The 2016 Outlook for Automotive MA The easy-money policy of the Federal Reserve and the cash-swollen balance sheets of corporations and private equity firms alike contributed to an explosion of deal-making in 2015. Long term growth in vehicle production and the positive outlook for vehicle sales over the next five years have made automotive one of the leading sectors for MA. We expect deal activity in the automotive sector to remain strong during 2016, but to taper off from 2015 levels. The biggest factor that will suppress deal activity this year is the impending interest rate increase by the Federal Reserve. Other deal-squelching factors include geopolitical instability (e.g., in the Middle East and Russia) and the relative scarcity of companies that can be purchased at bargain prices. Favorable Conditions Exist for Automotive MA Even though macroeconomic factors will have a chilling effect on deal activity, automotive is likely to remain one of the hottest sectors for MA. During its resurgence over the past five years, the automotive industry has been highly profitable. In addition, the growth prospects for the industry are favorable, especially in light of the overall low-growth economic environment. Despite the recovery, economic growth in the U.S. and overseas has been stagnant. Average GDP growth in the U.S. over the past five years is at 2.4 percent. Other leading world economies such as Japan, Germany, and the United Kingdom have likewise experiencedShow MoreRelatedAutomotive Industry And Porter s Five Forces1368 Words   |  6 Pages Automotive Industry and Porter’s Five Forces Shawn D Schubach American Military University Abstract According to the AMA dictionary of Business and Management (2013), Porter’s Five Forces can be described as a â€Å"Framework developed by business professor Michael Porter for analyzing the balance of power within a particular industry and its profitability. The following are the five forces: Bargaining Power of Buyers, Bargaining Power of Suppliers, Competitive Rivalry in the IndustryRead MoreMarket Analysis : Edi Market1526 Words   |  7 Pagesestimation of the EDI market size in 2013 was US$916.5 million and is projected to record US$1.68 billion in 2018, according to an EDI global market trend article (Ram, 2016). With this trend, the article pointed out that the market size can be expected to reach US$2.1 billion in 2020. Global EDI Market Size Projection (Ram, 2016) Furthermore, until 2012, over 160,000 companies have shifted its platform to EDI in order to improve accuracy and efficiency of their daily operation (,Read MoreHarley Davidson s Strategic Global Marketing1507 Words   |  7 Pagesover, the quality of the Harley-Davidson motorcycle significantly decreased at an extremely inopportune time. Japanese manufacturers used this opportunity to break into the heavyweight motorcycle market with great success. 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The first international plant was built in Windsor, OntarioRead MoreCareer Education in American Public Schools Essay1389 Words   |  6 Pagesthe outside world, giving students a purpose and motivation for finishing school. They also tend to focus more on hands on learning, which can appeal to a different style of learner than traditional schooling. Secondly, CTE can improve the job outlook for students who graduate with a high school diploma. Approximately 3/4 of the workforce begins with less than a 4-year degree. Many of them do not have the skill set necessary to fulfill the jobs available (â€Å"School-to-Work†, 1994). Public schoolsRead MoreComponents of Risk Management Essay1667 Words   |  7 Pagestypes namely Single Walled Carbon Nanotubes (SWCNT) and Multi Walled Carbon Nanotubes (MWCNT) their characterization is dependent on the number of graphite sheets presents. These materials have attracted great commercial interest in sectors like automotive industry, electrical electronics, cosmetics and skincare, pharmaceuticals, renewable energy and so on due to their high electrical and mechanical properties.(Donaldson et al.,2012). Current trends in nanomaterial technology market across the globeRead MoreMergers and Acquisitions in Automobile Industry9279 Words   |  38 Pages2 2. Topic of Research 3 2.1 Research Topic 3 2.3 Statement of Purpose 3 3.1 Introduction to Mergers Acquisitions in Automotive Industry 4 3.2 Rationale of research project 4 3.3 Statement of Research Objectives 4 4. THEORETICAL FRAMEWORK 5 4.1 Mergers Acquisitions 5 4.2 Recent Trends in Automotive Mergers Acquisitions 5 4.3 Debates in the field of M A 6 4.4 Key Research components 6 4.5. Schematic Diagram 7 5. LITERATURE REVIEW 8 5.1 Mergers Acquisitions 8 5.2Read MoreStrategic Management6582 Words   |  27 Pages10 – October 16, 2012 Required Reading †¢ Porter, Michael E., The Five Competitive Forces That Shape Strategy: In HBR’s 10 Must Reads on Strategy ). (Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapter 23.) †¢ Grant, Robert M. The Resource Based Theory of Competitive Advantage: Implications for Strategy Formulation, California Management Review, Vol. 33, Number 3, Spring 1991. †¢ Custom Textbook (2012), Managing Strategy in the Global Marketplace. Chapters 3-5. Multimedia Read MoreEvaluating The Use Of The Jewish Faith To Cope Within An6012 Words   |  25 PagesLowlands. Temperatures vary for the state with the highest temp being 116 degrees and the lowest -36 degrees Fahrenheit. Ninety percent of the state lies between 500-1000 feet above sea level—so the state is relatively flat (Geography of Indiana, 2016). Indianapolis is the capital of Indiana. The city is 361 sq. miles, avg. temp 26 in Jan, 75 in July, avg. rain 40in, 23in snow (Indianapolis: Geography and Climate, 2017). The city, once a hodge podge of various smaller cities/ townships, consolidatedRead MoreCommercial Vehicle Market in India8515 Words   |  35 Pagesmomentum, both in terms of production and sales, on the strong fundamentals of recuperating demand from almost all prominent sectors. Especially, passenger carriers registered notable sales momentum and boosted the overall commercial vehicle development outlook. In coming years, rapid expansion of cities to suburban areas will also create more demand for mass transportation vehicles in the country. It is expected that a major part of India will be well connected by 2013-14, which will fuel the demand for

The Production Of Oil Production - 910 Words

Cover page Name: Abdullah Althawwad. Topic: oil production. Specific purpose: I want my audience to understand the process of the oil production from the extraction from the field to the oil refinery. Main idea: in this speech, I will discuss the oil production stages from locating the field, to the extraction, and refinery. Type: scientific technical presentation. What I see from my audience that they do not have the enough knowledge about the oil production and what is the process that the oil went through until consumption. I explained to my audience the process of the production line and I have divided the issue into three main stages. I have supported my presentation with examples and visual aids to help my audience understand.†¦show more content†¦B. Second I will explain the extraction of the oil from the ground. C. Finally, I will explain the oil refinery operations and processes, the how the oil becomes raw martials. (Trans: I will now discuses the field locating and the drilling). BODY I. In the first part, I will describe the two main parts of the first stage which is, locating the oil field and the drilling operations. A. The geologists start with using seismic survey in the expected areas whether on the water surface or on the ground to find the right geological structures that may contain oil. 1. The geologists are using different methods to create shock waves, which are travels through the rock layers and reflects back to the surface by using different methods based on the geological conditions. a. They are using the compressed air gun method (over the water). b. And they also use the thumper truck method (over land). B. Once the oil is located, the area now is called an oil field and it must be cleared and prepared for the drilling operations. 1. Now for drilling, the petroleum engineers are responsible to mange the drilling process. a. The crew creates a large wide dig to prepare the place to install the huge oil rig. c. Once the dig is ready for the oil rig, the crew set up the oil rig and starts digging a deep vertical hole to reach the oil reserve. d. Once the pre set depth is reached, the hole has been created and its ready to place a casing pipe to protect the

Delivering HealthCare In The UK

Question: Write an essay on Delivering HealthCare In The UK? Answer: Introduction The health care system can be referred as an organization, institution or such resources who deliver health services to meet the health needs of the people living. All over the world, there is a wide variety of health systems and each nation design and develop their health system according to their need and resources available, although all the health system comprises of common element i.e. primary health care and public health care measures. National Health System: National health came into existence after the Second World War and become in 1948 after a legislation passed in 1946, 1947, 1948.Aneurin Bevan, the health minister founded NHS on the principles of universality. The System was born with an idea to provide equal healthcare system to all the population.This is the system which is publicly funded health care system in Uk and is also termed as oldest single payer system in the world .We can also say NHS is an example of truly socialised medicine .NHs Compromises of two broad sections one delas with management ,strategy and policies on the other section deals with medical and clinical care(Thomson, 2004) .In United Kingdom, all the permanent residents are provided with health care system by the national health service (NHS) or by Britain public health service, which is free at the time of use but its (81%) is paid through general taxation and other (21%) is contributed by national insurance and rest (7%) are the other charges(Agrizzi, n.d. ) . This (NHS) National Health System was established in 1948.and motive is to provide free health care to all the living population. Services like dental care, eye test and prescription are not free and are chargeable. However, pregnant womens, senior citizens, person with low income exempt from the charges. NHS provides health care like primary care, ophthalmology, long term health care dentistry, inpatient care. Not only is this free ambulance service also provided to the patients in case of emergencies. In specific emergencies, air transport is also provided by the military, navy of air force aircraft. How the NHS works? The Local branches of NHS handle the local health care strategy, but the overall strategy is taken care by the department of health or other regional bodies. The local healthcare of England looks after by the 28 strategic health authorities in England (Ham, 1996). These Strategic authorities are the link between Department of health and the NHS. Health care services in the UK are again divided into primary and secondary trust which is directly accountable to strategic health authorities. Primary trust includes general practitioners; dentist, opticians, and pharmist. If proper treatment is not given by your GP then you further refer to secondary care (UK government to examine NHS prescribing, 1995). Secondary care includes the special care of the hospitals. NHS born with an idea to provide better health for all citizens irrespective of their wealth. Hence Minister of Health launched it based on three core principles: It should meet everyones need. Should be free at the time of delivery. And finally based on clinical need, not on ability to pay. NHS developed on these three principles later on, in July 2000, new principles were added and helps in full scale modernisation of the programme .The aim of the principles added is to provide comprehensive range of services ,to change services with the need and preferences of the patients, to respond to different needs of the population ,work in such away to minimize the error and quality of services is to be improved , support the staff, Funds of the public should be solely used for the NHS patients. Funding of health services. National health services are majorly funded by the taxpayer, but national insurance also contributes a small amount, a small amount of income from overseas visitors is also included in the costing of the NHS. National Health System Trust also generates income by treating the patients privately. In England the revenue is generated by this way is 0.6%, whereas in the rest of the UK is much less. NHs is entirely funded by the public and in 2001there is an increase in the national insurance rates, which is mainly raised to increase NHS funding, which in turn balances the national insurance changes and taxation changes although 80 percent of the funding is contributed by general taxation (UK. Better information for the UK public, 2003). In 2008/2009a roughly budget of 1,980 contributes for every man, woman and child in the U.K. in 1948 when the NHS was launched its budget was437 million. And in the year 2015/2016 it was roughly around 115.4 billion. From the total budget of NHS 60 % is pa id as salary to staff and 20% is paid for medicines, drugs and other supplies and rest 20% splits between the maintenance of building equipments, training cost and also on the cleaning and catering on the other hand. For the health priorities in their area almost 80%of the budget is distributed by local trusts. Structure of NHS. The NHS is an organisation structured in such a way to deliver good care all over the country. Under the health and social care act (2012) an organisational structure was modified on 1 April 2013, involving who will make the decision and who will spend money (Edwards, 2012). The national health care system in the UK is controlled by the UK government with department of health, which in turn is politically responsible for the services. The clinical commission groups are accountable for the planning the health services and is also responsible for improving health of the local population. A number of organisations are commissioned to provide NHS Services, which includes private sector companies and NHS trusts. NHS foundation trusts originated from an NHS trust to give them a greater financial freedom and independent legal status (Krishna Regime, 2013). Following are the types of NHS trust and foundation which provides NHS services in specific areas. NHS acute trusts. NHS Ambulance service trusts. NHS care trusts. NHS mental health trusts. NHS special health authorities. NHS plays a vital role in training new doctors and is employed by the NHS and work in NHS run hospitals. Demographic factors affecting the NHS in the future: It is believed that with the passage of time new spending pressure are likely to rise and it will become more difficult to provide sufficient quality of care. With the growing economy income, peoples' expectations for health services will also rise. In future the economic growth will put an upward pressure on the NHS budgets with the growth in wage economy will rise as a result hospital bill will also rise. Rise in the grey population also bring challanges with them ,such demographic change had a great impact on wide range of public policy areas .With the rise in ageing population in future decades also have direct impact on the cost of providing health care.The population now treated is quite older than the one treated 50 years ago .Hence , it is estimated that demographic changes will increase the spending upto 0.1-0.9 %per year till year 2050.There is a favourable impact on the health spending requirements due to these demographic changes .NHs feels pressure to ensure that increas e in the wages of public setor keep pace with increase in the pay of private sector job. Hence it is suggested that the adversely changing demographics require spending to be increase 30 percent over next 40 years (UK. Increased use of private healthcare sector, 2004). Hence, if each year to meet the growing wage spending is to be increased by 2%, as a result, demographic changes would require 3.2% additional funding in real terms. The community health is affected by the six factors that are political, social, economic, heredity, environment behaviour and health care delivery system. Economic and Political Priorities In a Survey done in 2004 a higher level satisfaction against the medical servies of NHS was found by the individuals who used NHS services .92% of hospital inpatients were satisfied with the treatment ,87%of the GP patients were satisfied with their GP,87%outpatients and 70% accident and emergency department patients were also found satisfied .From this survey of satisfaction it is not clear that national press is generally critical of the service as 64% were reporting it to be critical and compared just 13%were saying national press is favourable .Newspaper were also reported as less favourable and reliable as compared to broadcast media .The information from friends and from GPs is considered to be 77% reliable and from 75% from medical professionals considered to be reliable . Conclusion NHS plays a vital role in the health care system of UK .Despite of the many satisfactory results in its working, with the changing health scenarios and changing needs of the society it still faces challenge .To maximize the benefits of National health care system to the common population some new concepts are introduced such as personalised care ,clinical governance ,prescription by the legalised pharmacists(Ramsay, 1994) .It is also the responsibility of National Health care system to make the new discoveries and treatment available to the public .In spite of this Climate change and not proper qualified staff are the challenges in the working of National Heath care System. An analysis done in 2010 of the health care system of seven rich countries NHS was put second. References Abruzzi, D. (N.d.). Costing Information in the UK NHS: The (Non-) Use of Cost Information in the UK NHS Trust Hospitals.SSRN Journal. Davis, K. (1944). Demographic Fact and Policy in India.The Milbank Memorial Fund Quarterly, 22(3), p.256. Eastman, P. (2012). How comparative research affects health care management.Oncology Times UK, 9(8), pp.19-21. Edwards, H. (2012). UK NHS workforce reviews.Ultrasound, 20 (3), pp. 129-129. Ham, C. (1996). Managed markets in health care: the UK experiment.Health Policy, 35(3), pp.279-292. Krishna Regmi, S. (2013). Health Care Commissioning: The UK Health Policy Reforms.Prim Health Care, 03(02). Ramsay, S. (1994). UK NHS complaints review.The Lancet, 343(8907), p.1219. Thomson, R. (2004). UK, Quality Indicator Project (R) (UK QIP) and the UK independent health care sector: a new development.International Journal for Quality in Health Care, 16(suppl_1), pp.i51-i56. UK government to examine NHS prescribing. (1995).PharmacoResources, 21 (1), pp. 15-15. UK. Better information for the UK public. (2003).International J Health Care QA, 16(1). UK. Increased use of private healthcare sector. (2004).International J Health Care QA, 17(1). Warden, J. (1994). New funding formula for the NHS.BMJ, 309(6962), pp.1109-1109.